These heroes collect discarded fishing nets, which are then transformed into 100% recycled PE, the very material you’ll find in all our caps produced starting in 2024.
But how can fishing nets be transformed into hat visors? This is the choice we've made for our production, thanks to our partnership with Retraze®.
ReTraze® collaborates with small businesses, fishermen, and NGOs to collect these discarded nets and give them a new life. The recycling process begins with careful selection, followed by a series of steps: cutting, washing, melting, shredding, and extruding. These nets are then transformed into recycled PE panels. From these panels, precision-cut visors are crafted and incorporated into our caps.
This partnership represents a small gesture that, over time, can make a significant difference. By choosing to use recycled materials, we not only reduce waste but also promote a more sustainable production model that aligns with our values.
We are proud to be part of this journey, where every cap tells a story of sustainability and innovation. Our collaboration with Retraze® is a testament to the fact that with the right partnerships and a shared vision, even small actions can contribute to a greater good. Join us in this mission to protect our environment, one recycled visor at a time.